The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) is a USAID funded project which aims to improve the ability of Pakistan’s commercial agriculture and livestock sectors to compete in international and national markets in the four target product lines; meat, high value and off-season vegetables, mangoes and citrus. AMD will act as a catalyst for development and investment in target product lines by actively promoting cooperation and coordination amongst the value chain actors and ancillary service providers. AMD’s implementation strategy is underpinned by a strictly commercial and market driven approach with a clear focus on strengthening market access for its partner organizations and support international marketing and sales efforts. The objective of the AMD project is to encourage investments in the four target product lines through matching grants and technical assistance and empower stakeholders by developing synergies among them to accomplish together what they cannot do alone. AMD will support upgrading, streamline supply chains, provide technical assistance to optimize profit margins, increase participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off-season vegetables, mangoes and citrus become more profitable and competitive.
AMD encourage investments in the four target product lines through matching grants and technical assistance and empower stakeholders by developing synergies, upgrading, streamline supply chains, and technical assistance to optimize profit margins and increase participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off-season vegetables, mangoes and citrus more profitable and more competitive.
AMD is trying to improve cool chain operation in export of vegetables by providing blast chillers and cool stores to exporters and providing cooling facilities at farmers field to immediate lower down the temperature of harvested products to ultimately increase the shelf life and prevent damages. For this purpose, AMD is delivering a training program to develop the expertise of vegetables farmers, enhance their skills & knowledge on pre and post-harvest handling of vegetables. The training of the contractual farmers that are linked with their specific exporter will not only improve quality of vegetables but also bring new investment to the sector. AMD seeks proposals from competent firms for this training program.