Digital Marketing Expert for
Facebook/Google/PPC

About Us

A UK based company is seeking candidates for its ongoing project in Pakistan. Applications are invited from experienced and qualified individuals for the position of Digital Marketing Expert.

Job brief:

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Carry out keyword research to support new client pitches and existing client SEM campaigns
• Conduct on-site and off-site SEO competitor analysis
• Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries
• Complete weekly and monthly performance reports using programs such as Google Analytics
• Conduct on-site and off-site SEO audits for client sites on a monthly basis
• Help to contribute to the company blog and other external communications
• Guide the content team to produce SEO-friendly content
• Keep up to date with the latest SEM technology, SEO updates and industry changes

• Proven SEM experience managing PPC campaigns across Google, Yahoo, Facebook, Bing etc.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Master’s or Bachelor degree in relevant field.