Assistant Communication Officer

Duties and responsibilities:

• Take the lead in developing a media and communications strategy for USEFP and Education USA Pakistan, including for electronic, print, and web-based media.
• Maintain an active and creative presence on social media platforms, including Facebook, Twitter and Instagram, to promote U.S. higher education.
• Design and create multimedia, print, and electronic media content such as videos, brochures, leaflets, banners and other promotional materials.
• Support event planning and execution of events.
• Proactively coordinate with staff in Islamabad, Lahore and Karachi to collect content for social media, such as pre and post event promotions, and to ensure consistency across all centers.
• Establish and maintain ties with the contracted advertising agency to ensure the quality and timeliness of promotional materials.
• Manage the brand identity of both USEFP and Education USA Pakistan to ensure they are accurately represented in all promotional materials.
• Write and distribute Press Releases in coordination with the U.S. Embassy and Consulates.
• Write and submit Weekly Activity Reports.
• Subscribe to and effectively utilize the Education USA Social Media Digest for accurate and current information on Education USA content and branding.
• Organize press events. Ensure media coverage for designated events.
• Solicit, draft, and edit content from all departments for the USEFP Gazette each quarter to effectively promote USEFP’s various activities, event coverage and success stories to the public and stakeholders.
• Assist in writing annual strategic plans and reports.
• Manage and update the content on website (in collaboration with the IT Department).
• Other duties as assigned by the Supervisor, Director – Fulbright Outreach & Education USA Advising & the Executive Director.

Qualifications, Skills, & Experience:

• Sixteen years of education. Bachelor’s degree in journalism or related field. U.S. degree preferred.
• At least two years of relevant experience in an international organization.
• Design and technical skills to shoot videos, take pictures, and design multimedia content such as posters, flyers, and social media content.
• Proven ability as an effective team member.
• Excellent written and oral communication skills in English.
• Excellent command of social media tools, MS office suite, Photoshop/Illustrator, video editing and related software/programs.
• Self-starter with exceptional initiative and energy.
• Attuned to social media platforms and trends.