Job Description
AskImtinan.com – Pakistan’s leading online skills education provider is expanding and we would like to welcome a top-notch SEO Specialist in our team.
As an SEO specialist, you will develop content to include keywords or phrases in order to increase traffic to website. You’ll conduct various testing methods in design, layout & advertising techniques in order to gain the most organic & paid traffic.
As an SEO Specialist, you need to have and possess in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines. SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving.
Responsibilities:
- Reviewing & analyzing sites for areas that can be improved and optimized Preparing detailed strategy reports
- Writing SEO enriched & SEO friendly articles on given topics on regular basis & ensuring their ranking in Google & Bing
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns & writing powerful CTAs to convert visitors
- Filling websites and other content with effective keywords
- Developing effective SEO strategy for blogs, websites and social media accounts & generating SEO traffic that converts in decent percentages
- Developing link building strategies, compiling SEO guidelines
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Building demand and bringing traffic to the company brands website through using various channels, SEO, Social Media, organic & paid promotion and working on new brands of the company with the seniors
- Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Snapchat, Twitter, Polyvore, Pinterest, LinkedIn, and additional channels that may be deemed relevant
- Create shareable & appropriate for specific networks to spread brand
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
- Work alongside other marketers & content marketers to help distribute content that educates & entertains our audience & supports the goals
- Drive consistent, relevant traffic and leads from our social network
- Explore new ways to engage & reach our target buyers
- Ensure achieving all your KPIs and your team’s KPIs where necessary
- Track, measure, and analyze all initiatives to report on social media engagement campaigns, paid campaigns and manage the ROI
- Manage email marketing campaigns, email funnels, redesign funnels & be the focal person for email marketing
- Any other task assigned by the line manager
Requirements and Qualifications
- Proven & impressive SEO experience
- Portfolio of targets, KPIs achieved in SEO field
- Familiarity with web publications, Web 2.0, Schema marking & Google updates
- Excellent writing and editing skills in English
- Ability to meet deadlines
- BA, BSc, or related field
Package
- PKR 35,000 Per Month (Negotiable)
- Monday to Saturday
- 20 Paid Holidays Each Year
- Bonus, & perks on performance