Purpose of the position
The incumbent will be responsible to help in maximizing the outreach of organization's development programme. He/she will assist the team lead in conceptualizing and implementing the organization’s internal and external communications. The incumbent is expected to create original written and visual content for a wide groups of audiences (internal/external), and publishing platforms (news releases, Internet/ Intranet, video, social media, digital signage, email, presentations, reports, etc.), along with assisting in audio-visual equipment/ systems installation, operation and troubleshooting.
Key Responsibilities
- With the advice of line manager, design strategic communication plan that will help further enhance the visibility of organization’s work.
- Develop and implement audience-centric marketing and communication campaigns and strategies and monitor their success on both digital and traditional mediums.
- Work in close coordination with program/ project teams to keep track of the on-going work and identify potential campaigning opportunities.
- Develop and edit marketing and communications materials, including website content, press releases, blogs, articles, copies for social media and content for other communications products.
- Develop and disseminate case studies, success stories, brochures, documentaries etc. about various programs and sharing it widely with beneficiaries, donors, global offices, media and other relevant fora as per requirement.
- Manage and promote content on social and digital media platforms including Facebook, Instagram, Twitter, LinkedIn, and other mediums.
- Collect and maintain digital media archives including photos and videos.
- Direct and work with in-house and external graphic designers, photographers, and other media-production personnel integral to the completion of marketing and communications campaigns.
- Identify and collaborate with social media influencers, activists, bloggers, and Vloggers for effective campaign roll-out.
- Work with line manager to conceptualize and implement communications strategies, run social media campaigns and update website.
- To perform other duties as assigned by supervisor.
General Responsibilities
- Maintain constructive, purposeful, trust based and sincere relations with all colleagues working above or under whether directly or indirectly associated.
- Continuously upgrade own knowledge, skills, attitude and application to become more valuable member of the organization.
- Update management and other concerned with any development, internal or external, which can be of help to improve quality, provide better services and effectiveness and efficiency.
- Participate in all team meetings, committees, fora, projects and assignments as required and expected.
- Continuously think for betterment of organization, its progress and its ability to fulfil its mission.
- Maintain highest standards of honesty and integrity in all disciplines.
Requirements:
- The Candidate must have an MS or Bachelors degree in Mass Communication or other relevant discipline.
- Must possess exceptional writing skills and be able to compose engaging and accurate content.
- Good communication skills, who works well independently and with a team.
- Understanding of communications, public relations and best practices of marketing.
- Ability to think strategically and identify ways to improve communication skills.