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USAID PEEP Project

Grant Activity:
Provision of Technical Assistance to Conduct Feasibility Study on Commercial Olive Plantation in Potohar Region of Punjab

Scope of Work

Short Term Consultant – to Conduct Feasibility Study on Commercial Olive Plantation in Potohar Region of Punjab

1.       Scope of Work Summary:

The scope of this consultancy is to assist PEEP and Olive Foundation in developing a comprehensive feasibility document on Commercial Olive Plantation in Potohar Region of Punjab.

2.       Background:

Punjab Enabling Environment Project (PEEP) is a five-year project financed by USAID and implemented by Chemonics International. Goal of the project is to improve the enabling environment for the agriculture sector in Punjab to promote private sector led growth, especially focusing on the horticulture, livestock and dairy sub-sectors. The project is working to build a strong business enabling and policy environment to help boost private sector investment in the three subsectors.  The project efforts are contributing towards USAID’s development objective of Increased Incomes and Employment in target sectors.

Govt. of Punjab (GoPb) has launched a 5 years project (2015-20) to help develop Potohar region of Punjab into an Olive Valley, targeting 15,100 acres for olive cultivation. PEEP is supporting GoPb in this initiative through facilitating meetings and agenda of Olive Development Group, capacity development of the sector players and provision of matching grants for investment mobilization.

PEEP is supporting Olive Foundation since it is created in many activities through a grant for its capacity development. Objective of the entire support is to increase its member-base and to enhance the role of private sector in reforms process for Olive sector development. The member-base of the foundation comprises on olive farmers, service providers, processors, nursery owners and technical experts in the region. With PEEP assistance, the Olive Foundation is playing its role in guiding new investors in farming, product development and marketing of the olive oil and various other products. The foundation’s role in creating awareness has been commended by the ODG and other stakeholders at many occasion.

Feasibility for Olive Plantation in Potohar Region of Punjab:

PEEP will assist to Conduct Feasibility Study on Commercial Olive Plantation in Potohar Region of Punjab

a)       The comprehensive document will guide new farmers / investors both technically and financially in planning, decision making, layout, planting and managing the farms. The document will also guide the existing farmers in farm management to produce best quality fruits and increase their yields.

b)      The results of the feasibility analysis should provide the basis for the development of a formal business plan.

3.       Objective and Purpose of the Consultancy:

PEEP intends to acquire the services of a short-term consultant; the scope of this consultancy is to help in development of “Feasibility Study on Commercial Olive Plantation in Potohar Region of Punjab”.

4.       Principal Duties & Responsibilities:

        I.         Have a meeting with COP of PEEP, BEE specialist of PEEP and key Olive Development Group members at start of the consultancy, to understand the objectives, scope and deliverable of the assignment and to chalk out the work plan and the timeline of the assignment.

      II.         Conduct background reading to understand need, context, rationale and direction for devising a comprehensive document for feasibility for Olive farms development; after having incorporated the inputs from various stakeholders.

5.       Specific Tasks of the Consultant:

Under the overall guidance of the Chief of Party PEEP, the consultant will accomplish the following, using his / her education and experience, knowledge and additional understanding gleaned from available resources.:

  • Conduct a background reading of documents relevant to Olive Sector in Punjab/Pakistan.
  • Consult technical team of PEEP, members of ODG including Secretary Agriculture, Government of Punjab and private sector to understand the sector vision and aspirations regarding olive sector development;
  • Submit a comprehensive feasibility document.

6.       Deliverables:

The following are the key deliverables of this consultancy:

  • A brief work plan/inception report within 05 days of the commencement of the consultancy.
  • Final report will additionally include but not limited to the following:

Sector Overview

Size, growth rate, and outlook; demand and supply factors and trends (seasonality and cyclic trends, supply and demand profile for the entire year, with supply-demand patterns and analysis of implications of the price fluctuations throughout the year.

Market

Olive target market in Pakistan and its projected need(s).  How big is the opportunity in terms of demand?  Business to business market and business to consumer markets and its dynamics.

Competition

Direct and indirect competition pertaining to various regional olive markets, barriers to entry, market share of competitors, production/supply from other production bases of Pakistan (Baluchistan, KPK), Competition

Business Model

Comprehensive description of business model elaborating on how revenue will be generated (It should support the financial projections).

Marketing and Sales Strategy

Marketing and sales strategy, pricing strategy with justification, expected gross profit margins, marketing budget.

Operating requirements

How and from where enterprise will source, physical premises requirements, owned or lease, renovations, equipment etc. with cost.

Management and Personnel

List of proposed staff with responsibilities, experience, skills, cost. What is needed now, after the first year, and long term?

Regulations/Environmental Issues

Government regulations and plan for compliance. Environmental factors: Waste disposal plan, Environmental issues if any, and their mitigation along with cost.

Critical Risk Factors

All risks along with mitigation for each risk. Various methods can be used (SWOT analysis, Michael Porter’s Five Forces, PEST Analysis etc.)

 7.       Consultant’s Qualifications

  • Advanced university degree in a related field, preferably in economics, business, public policy, or development studies.
  • At least 08 years of professional experience as a consultant for developing feasibility studies / strategy documents / business plans.
  • Good understanding of agriculture / horticulture sector of Pakistan.
  • Strong analytical and writing skills, and experience of presenting complex technical information in a comprehensible way for non-specialist readers.
  • He / she must be well versed with the vision and strategy documents, so far been developed by governmental or development agencies for institutional development or value chain development/market development.
  • Good communication skills and fluency in English and Urdu.
  • Willingness to travel in Punjab if needed.

8.       Duty Station:

The duty station for this consultancy is Lahore but travelling to other cities of Punjab particularly the Potohar regions may be required.

9.       Reporting:

The consultant will report to the USAID-PEEP COP and all the deliverables will be approved by COP PEEP or his designee.

10.   Duration of the Assignment:

This assignment is planned to take place in April/May 2018, for a total of 16 days Level Of Effort (LOE).

The consultant will work for 40 hours (5 days) a week, in line with the working schedule, chalked out by PEEP. The PEEP COP or his designee will sign the time sheet of the consultant.

The detailed breakup of the LOE is given below:

Tasks of the Consultant

Estimated Number of Days

Study relevant documents and back ground material

02 days

Conduct meetings with relevant stakeholders and key informants

06 days

Deliverables

01 day – Inception Report
06 days – Detailed feasibility report

01 day – Power point presentation