Assistant Manager Marketing

Functional/ Technical Requirements:

• Understanding of the overall Marketing process and related functional areas
• Ability to develop and implement result oriented & target audience specific marketing programs which include but are not limited to; Incorporating Brand Value and Positioning into the campaign theme & designing,  content development, promotional and media mix plan, event management, web & social media marketing, media and PR, marketing analytics and campaign evaluation, etc.
• Ability to develop and implement integrated marketing communication programs.
• Understanding and knowledge of the communication and media vehicles, budgeting and cost component of the marketing campaigns (selection, nature, and outreach of the mediums, etc.)

 Job Responsibilities:  

• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Identify target market and conduct marketing activities accordingly for all SIH services.
• Effective management of the marketing, advertising and promotional activities of the organization.
• Manage and coordinate with all marketing, advertising and promotional staff.
• Conduct market research to determine market requirements for existing and future needs.
• Monitor & analyse customer research, current market trends and competitor information.
• Develop and implement marketing plans and projects for new and existing services & products.
• Monitor, review, and report all marketing activities to management.
• Determine and execute appropriate marketing strategies for the hospital in accordance with the financial and operational targets.
• Devise strategies/plans for improving existing products/services and increasing profitability.
• Liaison with relevant department as and when required.
• Assist business managers to evaluate and develop service line strategies.
• Establishe new business ventures for SIH and ensure their smooth operations.
• Provide timely performance feedback to departmental staff and ensures that feedback given is appropriate and constructive.
• Develop and propose the Marketing Plans for the assigned services and/ or functional areas by collecting and researching; end-user requirements, the profile of the targeted segment, and corporate objectives.
• After execution of the time-specific programs, monitoring and reviewing the performance and campaign ROI.
• Focused working on the assigned KPIs to propose and execute actionable and result oriented programs.
• Close coordination with the vendors and printers to effectively liaise to ensure quality and time efficient availability of the printing deliverables across all mediums, i.e., off-set paper printing, flex & vinyl printing etc.
• The event management planning involves; focusing the targeted audience, proper outreach to ensure desired attendance and participation, design elements, facility management, audio/ visual support, marketing and communication related activities, pre and post-opt activity coordination, liaison with the stakeholders and cross functional teams (in-house and external).
• On-going content development for the assigned service areas for marketing collaterals which include but are not limited to; printing material (flyers and brochures), web publishing, etc.
• Proposing and selecting media vehicles for the promotional campaigns by analyzing the effectiveness and outreach of the selected mediums, along with buying and placement, costing & budgeting, monitoring, and evaluation review.
• To look and research for the potential possibilities to have ventures with different stakeholders to further showcase Shifa’s service lines and to achieve the over-all departmental objectives. (Healthcare industry players, media organizations, NGOs, Education institutes, Professional Associations and Bodies, etc.)

Basic Skills:  

• Excellent verbal and written communication
• Team player
• Ability to work as per KPI’s in defined timelines
• Initiator and implementer who can lead and execute the assigned projects independently.
• Well versed in using I.T and related tools.
• A positive work attitude and friendly nature

Education
Must	Degree	Degree Level	Country	Description
	MBA	Masters Degree		Marketing