Context
Empowerment, Voice and Accountability for Better Health and Nutrition (EVA-BHN) is a four-year Project funded by UK Department for International Development (DFID) as part of its assistance to Government of Pakistan. A consortium being led by Palladium International is implementing the Project. Centre for Communication Programs Pakistan (Center) is one of the consortium members responsible for undertaking a set of media interventions to build demand for health services and improve health seeking behaviors. The project is implemented in two provinces of Pakistan, namely Punjab and Khyber Pakhtunkhwa (KP).
Introduction
Center, in partnership with Johns Hopkins Center for Communication Programs, organized a workshop for journalists and reporters on rights-based health reporting from April 13-16, 2015. This workshop focused on capacity strengthening of local journalists and reporters specifically from Punjab and KPK. The workshop aimed at their capacity strengthening by introducing them to the human rights approach to health journalism and sharpening their skills in story-based reportage, the art of constructing human-interest stories and developing case studies. The workshop included sessions on RMNCH and nutrition issues; Human Rights Approach to Journalism; and technical production skills to develop more engaging story-based journalism.
In post-workshop engagement, Center is providing support to participants of the workshop by sharing newly published reports, access to data and expert opinion to encourage journalists for writing or covering health issues. Among the trained journalists, seven have been identified as mentors who will be training district based journalists in all of the project districts. This whole engagement with journalists will lead towards having increased reportage on health and specially RMNCH and nutrition issues. In this context, a media content analysis is planned to assess the status of health reporting for period of four months from May 2017-August 2017.
Scope of Work and Deliverable
Media content analysis will cover scanning and monitoring of media contents of health and specifically RMNCH and nutrition. The contents including stories, press releases, news items, articles, columns and other similar news items of four months i.e May 2017 to August 2017 will be scanned and monitored through this exercise. The mainstream newspapers and media channels will include Express tribune, The News, Dawn, The Nation, Daily Mushriq and Daily Jang. From TV channels ARY News, News One and Dawn News will be reviewed for the purpose of this analysis.
Content Analysis requires full-time Research Associates for short duration to:
- Analysis of both hard and soft copies/ online websites and other resources on the basis of prescribed formats;
- Maintenance of a database of all selected stories, news items, video-clips on already developed database sheet.
- Presentation of results by applying simple data analysis techniques, preferably on Excel or any other similar software; and
- Development of individual work plans with weekly targets for approval of Senior Media Manager and sharing weekly updated database sheet for review and feedback.
Timeframe:
The assignment is expected to be completed in four months starting from May 2017 ending in August 2017.
Reporting:
Research Associate will report to Senior Media Advisor EVA BHN who will supervise the assignment while senior management of CCP for provision of administrative oversight.
Minimum Qualifications
- Graduate or studying in Bachelor/Masters preferably in Mass Communication, Media Sciences, Development Sciences or any Social Sciences
- Fluency in both written English and Urdu
- Good command on MS Office is essential