Marketing Specialist - International
Sales

CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK 

 Project Description:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive.

Job Summary:

This position will be based in Lahore and is open to Pakistani nationals only. The Marketing Specialist (International sales) will provide the marketing strategy, vision and assistance in improving the overall performance, profitability and marketability of the four product lines across AMD’s target value chains (citrus, mango, halal meat, and high-value off-season vegetables). The Marketing Specialist (International sales) will have a background in agricultural marketing and/or exporting, and capacity building in value chains relevant to Pakistan and its potential trade partners. The incumbent of this position  will report to the Market Linkages Director.

Essential Functions:

The individual holding this position shall perform the following specific functions:

• Facilitate the establishment and strengthening of all strategic market linkages across the target value chains, including those between farmers and agribusinesses and processors and subsequently between downstream processors, traders, exporters and retailers;
• Conduct primary and secondary research activities to support the design and implementation of market linkage and access programs under the AMD Project;
• Take part in the development of programs and assist in activity implementation including development of concept notes, budgets, SOWs, memos etc.
• Periodically review and update TORs, work plans, detailed activity plans and other project planning/ management related documents with the team, as and when needed;
• Participate in stakeholder consultation processes and advise on an integrated market driven approach to commercial agribusiness development;
• Provide targeted input and review support to the Value Chain team on grant package design and business plan development;
• Provide programmatic and operations support for all marketing activities at the AMD Project, including those relating to the citrus, HVOSV, mango and meat value chains;
• Design, Plan and budget marketing events and promotional campaigns for the Project’s target product lines;
• Engage and coordinate with Project beneficiaries and partner organizations for the execution of trade show events;
• Assist in the recruitment of project staff;
• Review project related documents and provide feedback accordingly;
• Compile weekly, monthly and quarterly progress reports;
• Draft Reports on event participations and market assessments;
• Develop and maintain effective information database on project, providing resource and necessary support for program inputs and outputs;
• Willingness to frequently travel to project areas throughout Pakistan for extended periods of time;
• Facilitate documentation and reporting of assessments, program data, lessons learnt and best practices for internal and external sharing;
• Any other relevant tasks assigned by the Chief of Party (COP) and/or the Chief Technical Advisor (CTA) and/or Director Market Linkages for implementation of the AMD Project.

Minimum Qualification:

• Pakistani national;
• 5-7 years of regional/ international experience in economic growth, trade, value chain competitiveness, agricultural development, and/or creating market linkages;
• A minimum of a Master’s degree in a relevant discipline or a Bachelor’s degree in a relevant field with an additional 7 years’ experience in relevant areas;
• Demonstrated success in implementing programs aimed at increasing the competitiveness and inclusiveness of value chains;
• Demonstrated knowledge of the latest developments in advancing good/best practices in value chain development (i.e., USAID’s value chain and facilitation approach) that reaches women and youth;
• Creativity and a willingness to innovate, think systemically and design catalytic interventions;
• Fluency in English required;
• Fluency in Urdu preferred.

Knowledge, Skill and Ability Requirements:

• Understanding or prior exposure to agriculture/horticulture sector;
• Ability to perform successfully as a member of multiple project-related teams;
• Ability to manage multiple assignments
• Strong computer literacy skills required in word processing, spreadsheets, presentations, web browsers, and email;
• Demonstrated excellent communications and writing ability;
• Demonstrated successful interpersonal skills;
• Fluency in both English and Urdu required; other Pakistani languages preferred;
• A willingness to travel throughout Pakistan;
• Demonstrated ability to produce high quality work under pressure and deadlines.
• Demonstrated leader ship and team building skills
• Demonstrated ability for capacity building and knowledge transfer
• Work experience in a development agency or in a development project environment is preferred.